PepsiCo owns some 22 billion-dollar brands, including Gatorade, Tropicana, Lay’s, Doritos, Fritos, Quaker, Mountain Dew, Aquafina, and of course, Pepsi. And yet, the food and beverage giant walked straight into a brand minefield with a now infamous protest commercial starring Kendall Jenner. If the message was that a can of Pepsi can unite both sides of […]
Author Archives: Rakshith
It’s much easier to tell the difference between Coca-Cola and Pepsi than it was just a few short weeks ago. Thanks to an extremely controversial television commercial, Pepsi has left a rather bitter aftertaste in the mouths of protesters everywhere — figuratively speaking, of course. The commercial features fresh-faced Kardashian sister and walking brand Kendall Jenner, […]
YouTube users will have some trouble finding an official version of Kendall Jenner’s 2017 Pepsi commercial. The controversial ad, which featured this popular young influencer navigating through a swath of protestors to offer a police officer a can of soda, was met with condemnation and pulled off the broadcast and digital airwaves not long after its release. […]