3 Lessons From Pepsi’s Controversial Kendall Jenner Protest Ad

PepsiCo owns some 22 billion-dollar brands, including Gatorade, Tropicana, Lay’s, Doritos, Fritos, Quaker, Mountain Dew, Aquafina, and of course, Pepsi. And yet, the food and beverage giant walked straight into a brand minefield with a now infamous protest commercial starring Kendall Jenner. If the message was that a can of Pepsi can unite both sides of […]

5 Lessons From the Great Pepsi Shakeup

It’s much easier to tell the difference between Coca-Cola and Pepsi than it was just a few short weeks ago. Thanks to an extremely controversial television commercial, Pepsi has left a rather bitter aftertaste in the mouths of protesters everywhere — figuratively speaking, of course. The commercial features fresh-faced Kardashian sister and walking brand Kendall Jenner, […]

When Brands Advocate Social Causes, Authenticity Is Key

YouTube users will have some trouble finding an official version of Kendall Jenner’s 2017 Pepsi commercial. The controversial ad, which featured this popular young influencer navigating through a swath of protestors to offer a police officer a can of soda, was met with condemnation and pulled off the broadcast and digital airwaves not long after its release. […]